Along with the details of the Codex announcement, the big news at our press event this morning is that Apple ProRes recording in HD will be natively available in the Varicam line. Our AVC-Ultra family of codecs is now starting to be accepted in the industry, and we believe will become an industry standard. Currently in the production industry, however, Apple’s ProRes is very much a standard already. We want to make sure that customers are able to choose the workflow they prefer, so in addition to AVC-Ultra and V-RAW recording, we have made sure to include ProRes so that users accustomed to a ProRes workflow can continue on with what they are used to.
Having other codecs in our products is a first for Panasonic, and was quite a controversial decision, but I think it is for the best. ProRes in our products is something that some users have requested for a long time, and may wonder why we haven’t included it until now. All I can say is, we’re giving it a try now in order to improve usabilty for our customers, and I look forward to seeing how this news is received.
I want to express my appreciation to Atomos. By offering their ProRes Codec module, we will be able to support ProRes in a timely manner. I also express many thanks to Apple for agreeing to make this announcement at NAB.
As I introduced the other day, we have concluded a development agreement with Codex for them to develop a RAW solution for the Varicam 35. This morning in Las Vegas we held a press event and announced some more details, so I would like to fill you in here as well.
As you can see, the recorder is a unified and elegant solution, as it requires no cabling at all. I think the other very important thing to note about the recorder is that it will be capable of recording uncompressed RAW up to 120fps.
All of our NAB press releases are available here: Panasonic pressroom
One of the strong points of the new Varicam cameras is the inclusion of the AVC-Ultra family of codecs, which allows for very high quality video at lower bitrates than otherwise possible.
But since we announced some details about the cameras at the end of February, there have been a lot of people asking "what about RAW?" We of course understand that there are many people already accustomed to a RAW workflow, and who have projects that require RAW. All of those people will be happy to know that we are thinking of them as well, and have included a RAW output on the Varicam recorder.
How can that RAW signal be recorded? Does it require a complicated third-party solution?
In order to avoid that, and provide an elegant solution for our users, we have teamed up with Codex, an industry leader in RAW recording and workflow.
We are working closely with them as they develop a RAW recorder designed specifically for the Varicam 35. The product is planned for release at the same autumn 2014 timing as the Varicam 35. Below is pictured Marc Dando, Managing Director, and Rainer Hercher, Business Development Manager, from Codex, from when they made the trip to Osaka to finalize our agreement.
To Marc and Rainer - thanks for coming! To everyone else - we’ll have more details about the recorder at NAB. Please stay tuned!