Posts tagged BIRTV
Posts tagged BIRTV
This is the final entry about this year’s BIRTV show in China. Please click here to read the other entries.
I feel that China may rocket ahead of other regions with regards to the popularity of 3D. 3D movies are about equally as common as in other countries, and there are growing amounts of 3D content available via the web. And the unique thing about China is that as soon as a broadcaster wants to transmit 3D, they can control all the infrastructure needed to do so.
At BIRTV this year, we signed two major 3D-related contracts.
The first, with the Shanghai 3D Committee, is an agreement to cooperatively promote 3D. They are planning to hold a 3D contest, which anyone from inside or outside of China can enter, so I urge all 3DA1 users to give it a shot.
The other contract is with Jiangsu TV for the purchase of our upcoming 3DP1 camera. They are purchasing the new camera to use on their popular matchmaking program, for which they are already testing with 3DA1 cameras for a move to 3D. They said that they want to further differentiate their program, and believe that 3D can increase the effectiveness of matchmaking. I can’t wait to see the results of such a fascinating use of 3D.
I won’t say that it is true of all Chinese customers, but I think it is safe to say that in general, in China it is very important to share drinks with customers before you can really say you have a good relationship. It is also safe to say that in many cases, the way of drinking is a bit excessive.
Evenings at the BIRTV show were again this year filled with never-ending choruses of “kanpei” with glasses of Baijiu.
As a lot of you may be aware, Baijiu has an alcohol content around 50%, and kanpei, the word for “cheers” in Chinese translates to “dry glass”, meaning you have to finish your glass every time you toast. Even for someone like myself, who enjoys drinking, it can be dangerous.
Our customer socializing events this year began the night before the start of BIRTV, with an event we called “A Panasonic Evening”, attended by 650 users and members of the media.We started the event with a traditional Japanese breaking opening of a sake barrel and a song from Panasonic employees, then left it to professionals to entertain the attendees with songs, performances and magic tricks. I wasn’t able to toast attendees at all sixty tables, but I was certainly able to speak with a great number of our customers. I want to thank everyone who attended the event.
During BIRTV as well, there were many occasions when I disappeared from the booth to join customers for meals and the inevitable beverages.
Looking back at BIRTV, it certainly was an alcohol-filled event, but I definitely get a strong feeling that our cameras are going to perform well in the rapidly growing Chinese market.