Posts tagged P2

Today I would like to introduce the our new software for viewing P2 footage. With a load of new features, we have named it P2 Viewer Plus. 

The first point to which I would like to draw your attention is the all new GUI, which has been completely redesigned based on user feedback, for the purpose of better usability. We believe the new software will be extremely useful for our P2 users to streamline viewing and copying of P2 files, and editing of metadata. 

We have made the software available for the latest Windows and Mac operating systems, and will be offering premium features for sale, starting with the ingest feature, which aids with bulk copying of P2 files.

I think we have outfitted the software with a range of new features that befits the “Plus” name, and I hope that all of our P2 users will give it a try, and provide feedback so that we can make it even better. Visit our homepage to learn more or download the software, and please let us know what you think via our support form or our Facebook page.

Finally, NAB is about to start. 

The theme of our booth this year is “AVC Ultra - Ready for the Next Generation”

Today we revealed the next stage in the progression of the P2HD series, which has been a driving force in the advancement of file-based broadcast and production systems.

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In addition to the current AVC-Intra 100 and 50, AVC-Ultra, our new codec, will add support for next generation 4K with AVC-Intra444, and AVC-Long G, which makes possible highly efficient and affordable full HD production. We have already added the low bitrate AVC-Proxy, which allows for operation and browsing via the internet, for use with time-sensitive transmissions. We will provide specific solutions to address the image quality and efficiency needs of all professional users. 

Next, the cameras that will include the rapidly evolving AVC-Ultra codec:

First is the 4K Varicam. With a small recording pack that harnesses AVC-Intra444 to its full potential,  a modular form that optimizes field operability, and a sensor that faithfully reproduces a full 4K frame. We expect it to be welcomed in the world of 4K2K mastering.

Next is the shoulder mount AG-HPX600. Although 2/3” size with very high sensitivity, it is extremely low-weight. It is also expandable to AVC-Ultra. Users for whom future network environments are important will able to add AVC-LongG when available. 

This is the arrival of a next generation camera that puts a focus on IT connectivity.

Finally, NAB is about to start. 

The theme of our booth this year is “AVC Ultra - Ready for the Next Generation”

Today we revealed the next stage in the progression of the P2HD series, which has been a driving force in the advancement of file-based broadcast and production systems.

In addition to the current AVC-Intra 100 and 50, AVC-Ultra, our new codec, will add support for next generation 4K with AVC-Intra444, and AVC-Long G, which makes possible highly efficient and affordable full HD production. We have already added the low bitrate AVC-Proxy, which allows for operation and browsing via the internet, for use with time-sensitive transmissions. We will provide specific solutions to address the image quality and efficiency needs of all professional users. 

Next, the cameras that will include the rapidly evolving AVC-Ultra codec:

First is the 4K Varicam. With a small recording pack that harnesses AVC-Intra444 to its full potential,  a modular form that optimizes field operability, and a sensor that faithfully reproduces a full 4K frame. We expect it to be welcomed in the world of 4K2K mastering.

Next is the shoulder mount AG-HPX600. Although 2/3” size with very high sensitivity, it is extremely low-weight. It is also expandable to AVC-Ultra. Users for whom future network environments are important will able to add AVC-LongG when available. 

This is the arrival of a next generation camera that puts a focus on IT connectivity.

A year passes so quickly - it is already time for this year’s NAB.

April 16-19th, our booth will be in the usual place at the Las Vegas Convention Center .

This year we have a full lineup of things we want to show, including:

• A new visual world created by the new AVC-Ultra platform
• Panasonic jumping in to the world of ________
• Further evolution in P2 cards!
• What the next generation of cameras will look like

We’ve just shipped out to Las Vegas everything that we will be showing. 

It’s one week until NAB - Let’s all looking forward to it together.

Stay tuned to our Facebook page for the latest NAB news

Recently we held a press event in conjunction with China Central Television (CCTV).  About 60 press organizations gathered for our announcements:
-a large purchase of Panasonic equipment by CCTV
-Panasonic support for 3D shooting at the London Olympics

This year, CCTV will be opening a new building, shown in the picture above. It is a wonderful new building, with a very modern design, and a variety of new funcionality. They have adopted a large quantity of P2 products as their main cameras. Among these, they purchased 300 units of our AJ-HPX3100 for use in both news and production. They have also purchased 48 units of AK-HC3500 to be their main studio cameras. They have also purchased 8 units of our new AG-3DP1 for use in the test 3D broadcasts they started in January, including the London Olympics. 

After the announcements, we looked back at the history of broadcasting in China, as advanced by CCTV and Panasonic, and the executives praised Panasonic for our contributions. As always, I was really happy to be able to receive this praise from  customers. We also presented two top executives of CCTV, Station Head He Zong Jin and Chief Engineer Ding Wen Hua, with a letter of appreciation and trophy to show our thanks. Our aim is to continue working with customers to develop new products.

I have some very good news to announce.

Our P2 system was presented with an EMMY award last week in Las Vegas. I was so happy to receive this award, the highest honor in the television industry. We received the award for “Pioneering Development of Removable Solid State Media for Video Camera/Recorders”.

This award is the result of the efforts of our current and former employees, companies which cooperated with us, and most of all, the customers who understood and appreciated the strengths of P2. I am extremely grateful to all whose efforts led to this award. 

I received the trophy on behalf of Panasonic at the ceremony held on 13 January at the Venetian hotel in Las Vegas. Below is the full text of my acceptance speech. 

————— Emmy Award Speech ——————
I would like to first thank the National Academy for this wonderful honor. And I would like to congratulate the other award receipts for your outstanding contributions to the television industry.

When Panasonic unveiled the ground-breaking P2 system at NAB in 2003, we were the first company to introduce a solid-state recording system. We stated then that P2 would offer three revolutionary benefits.

The first benefit would be a tremendous improvement in workflow by being file based with computer editing.

Second, P2 would offer a substantial reduction in maintenance and operating costs by eliminating mechanical transports from cameras and recorders.

And third, P2 would allow users to shoot anywhere in any weather condition since it would be resistant to environmental stresses like shock, cold, and humidity.

In closing, I thank the Academy for recognizing these advancements, and I thank our many technology partners for helping us make a P2 file the most accepted media format in broadcasting.

And most importantly, I would like to thank our P2 customers who validated our technology revolution over the past 8 years with their purchases and adoption of P2. And finally, thank you to the many prominent customers who have joined us here tonight to be part of this celebration.

Thank you. 

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In the future as well, we will hold our pioneering spirit in a place of high importance, and continue to develop new technologies that will benefit our customers.